EDITORIAL SHOOT
Within this workshop the brief was to focus on editorials, therefore we chose the magazine re-edition to base our work off. Re-edition is quite a quirky magazine and always seems to have a deep story behind the photographs, that can be interpreted in anyway the individual reader sees it, but they still use quite simple photography, allowing angles, expression, poses, and styling to do the talking, therefore we were conscious to also do that. We came up with an idea of selecting one colour for each model to wear with clothing that suited the style of the magazine, the colour’s included, white/grey, yellow and pink/ red. We then wanted to dig deeper and give this decision a meaning, so in order to do this we looked up what each colour’s meaning was. We wanted this to express different emotions in the pictures so this effected the poses and expressions the models created. Therefore the white/ grey colour meant pure and innocent so the poses and expressions had to link to this, yellow stands for happy, and pink/red expresses romance. We wanted each colour section to represent a certain emotion against the shallowness of social media, and how certain aspects can be misinterpreted the moral being therefore things are not everything they seem.
Runway looks
Poses Board
Makeup Board
I styled the white/ grey outfit
I directed the romance section the pink/red outfit
I completed the photography on the yellow/ happiness photographs
Board for white/pure photo's
EMOTIONS
OF
SOCIAL MEDIA
Don't believe everything you see
Things might not be as they seem
Romance
Innocent
HAPPY
Reflection
The aspects I feel went well within the editorial shoot is the idea behind it, as we understood the style of the magazine and how the story's shown always have a deeper meaning based on interpretation, I feel as a group we managed to express this by giving clear visuals.
I also think we successfully shot a good range of different shots, including, long shots and close ups.
Additionally another positive is the amount of research we did before the shoot to gain as much understanding as possible, we made clear mood boards to support these that we could follow when shooting.
The aspects I would improve from the shoot is making the models do more of a range of poses to get across the emotions even more clearer, as the emotion/feeling we found hard to show on a photo was romance. Therefore would complete more research on poses if we had longer.
Additionally for the styling of romance I would maybe choose more of a girly outfit, that consisted of dresses and frills to express more of a girly romance feel that we were going for, as I feel the outfit could have been slightly too casual.
I learnt how important it is to pay attention to detail such as no creases in the outfit, to complete poses that are the most aesthetically pleasing and to make it look interesting as well as expressing a story.
Development
I wanted to carry on the focus with re-edition magazine, and keep it within their style, so to develop from my last work I want to photograph a model outside of the studio, and go to a different location, with different styling to tell a different story. Therefore I picked a sofa that had a window behind it so the model could do some eccentric poses that are quite out there, also my other location was the kitchen partnered with juxtaposition items of clothing that clashed. I then added bright yellow washing up gloves to add to the quirkiness. For the last location I decided to shoot outside the house, where some shots completed actions that the model was hanging up washing, and others expressed dominance due to the angles. Therefore the story behind it was to look at women during today’s society. I took inspiration from the photographer Johnny Dufort and tried to shoot it in his style, he has also completed work for Re-edition magazine. Additionally I used inspiration from the stylist Lotta Volkova, as she also has completed editorials for Re-edition, therefore I concentrated on layering and putting together items that may not necessarily go together to create contrast.
