Whilst producing this campaign video in the style of Missguided, there were many steps taken before the creation.  Firstly we had to study the Missguided style in campaign videos and understand the different type of shots they included, as well as the content and what was their main message to get across.  Whilst analyzing them I found they used shots such as, establishing shots to set the location, long shots so the full outfit and scenery was able to be seen, also close ups were shot so the details of item of clothing’s were expressed, and finally a pan up shot. Next as a team we made a story board with the concept of our idea clearly portrayed within, this being friends meeting up and going out for the day. As there was an understanding that Missguided is all about girl power and girl gang, so friendship was important. We also planned our shot types including the locations where we were going to film it, making sure it fit Missguided’s aesthetics. Once we had completed the filming, we edited making sure it contained short quick shots, as Missguided do this, we then sped some of the shots up too, as well as slowing the really short shots down to allow them to stay on screen for longer. We also reversed some clips, which fast fashion brands often do to add interest. As this kind of editing is due to the fast pace of social media, that high street stores are very present on. We then added an order to the shots to express a subtle story and added relevant music and text.